The relations go back more than 20 years. In 1989, the Promotor – Les Comes company began to organize the selections and training sessions of different teams (including the Spanish) participating in the Camel Trophy, a test partially sponsored by Land Rover.
In this case, Promotor – Les Comes was also present collaborating with the organization in the final competition.
Finally the Camel Trophy concept disappears and it was not until 2003 that another great adventure event called Land Rover G4 Challenge was organized. Promoter – Les Comes was responsible for the preparation of the Spanish candidates for the international teams and the grand final.
For 20 years the relationship with the English brand has been increasing to the present, organizing for them different incentive programs, press presentations or actions for clients.
It is in 2006 when the idea of the Land Rover Party was born, the result of the confluence of three fundamental pillars for its creation.
In the first place, the Land Rover brand, understanding the Party as an ideal event to convey the values of the brand in the midst of family days, in an idyllic setting, and transmitting a sense of belonging to a group that lives to the fullest on the 4th × 4 and the Land Rover brand.
Les Comes, for its part, offered the possibility of making this initial idea a reality by locating the event in an ideal space for the achievement of the ambitious project … A farm with capacity, good services and with a team of people with knowledge, experiences in the world 4 × 4 – Land Rover and in the organization of events like the one that was raised. A quality event, well organized and in accordance with the philosophy of the brand.
For their part, Land Rover dealers also wanted to be present and contribute to this event, offering the opportunity for participants to learn about new products, new opportunities and new features of the entire fleet of Land Rover vehicles. Thus, their involvement represented the commercial contribution to the event.
Undoubtedly, these three engines of the Party would not make sense without the true protagonists of the meeting, the participants, who edition after edition have trusted in an event that was born to make all lovers of the world enjoy during a weekend 4 × 4 and Land Rover brand.